Shipped this week: I closed out a local SEO sprint for Florida Moving Pros that I am genuinely proud of.
As the SEO specialist on the account, I rebuilt their service-area page hierarchy, tightened GBP category alignment, and pushed structured data so Google could understand their Ocala and long-distance moving offers without guessing.
What moved the needle
- City + service landing pages tied to real demand (not doorway fluff)
- Internal links from high-trust blog posts into money pages
- Indexing cleanup in Search Console after a legacy plugin left ghost URLs
None of this works in isolation. Strong local SEO and Google Business Profile work only compounds when the site architecture supports it – that is why I care about both sides of the house.
For LD40 clients like Florida Moving Pros, SEO is not a nice-to-have; it is how families find a mover they can trust on a stressful day. Our SEO programs are built to maximize that discovery moment.