I am proud of the re-engagement series we shipped for Lions Den Boxing & Performance Club.
My role was email – but the win was bigger than open rates. We drove traffic to class schedules and trial offers on pages that our SEO team had already optimized for “boxing gym Ocala” intent.
What worked
- Segmentation by membership status
- Subject lines tested against class-day urgency
- UTM discipline so analytics could prove assisted conversions
Email fills the gym. SEO fills the top of the funnel. Together they maximize every content and nurture dollar our clients invest.
