Client spotlight: Homeschool Complete educates parents nationwide – my job is to make that expertise feel human on screen.
I produced a curriculum walkthrough series and short podcast clips that our SEO team embedded into topical hub pages. Watch time went up; so did organic sessions to core product pages.
Education brands live or die on trust. Video builds it. SEO scales it. That is why I am glad we deliver both under one content strategy instead of siloing creative from search.